Cape Peninsula University of Technology Logo

Corporate Identity

Cape Peninsula University of Technology Logo, The Marketing and Communication Department is the custodian of the CPUT corporate identity.

Approval must be granted by the Marketing and Communication Department before the logo may be used in any printed item or electronic publication.  High resolution versions of the CPUT logo can be requested from the Publications editor at 021 959 6054.

To download the CPUT PowerPoint presentation template, click here.

Meaning of the CPUT logo
The logo of the Cape Peninsula University of Technology visualises the identifying characteristics of the University: higher learning and technology, as well as its location at the southern tip of Africa.

The logo comprises four distinguishing elements.

• The waves symbolise technology, development and the flow of information. They are also a reference to the location of the University: the marine aspect of a peninsula.
• The two sections of the half shield encompassing the waves, illustrate a solid foundation of institutional integrity and excellence, supporting and encouraging dynamic forward movement, innovation and change, towards “Creating Futures”.

The shape of the shield subliminally evokes the outline of southern Africa and the traditional shape of a heart, emphasising the vision to be at the heart of technology education and innovation in Africa.

Standard formats for the corporate identity
There are three primary formats for the CPUT logo:

• Stacked

• Horizontal

Faculty colours
Each Faculty has been allocated a specific colour for use in its academic branding.

CPUT colour palette
All items related to CPUT and which contains CPUT branding must be coloured according to the CPUT colour palette.

A resolution by the Executive Management on Corporate Identity is available to staff members via the Policies: Governance and Administration category of the institution’s Document Repository.
Below are examples of how the CPUT primary identity should be used.