CPUT DIPLOMA IN PUBLIC RELATIONS & COMMUNICATION COURSES AND FEES

Public Relations is a distinctive communication function which aims to establish sustainable relationships between an organisation and its various stakeholders, with the focus to enhance the perception these stakeholders may have of the organisation. The purpose of the course is to equip the aspiring professional with the necessary skills and competence to plan and execute public relations and communication activities to meet these and other organisation objectives.

This qualification provides the learner with a broad understanding of all the fundamental aspects of Public Relations practice. The qualification has both a theoretical and practical component and will enable the learner to create carefully planned Public Relations activities which are strategically aligned with organisational objectives and relate to the needs of the business world. A qualifying learner will be able to assess, measure and critically evaluate an organisation’s current situation with regard to its relationships with key stakeholder groups. The learner will also be able to compile a fully integrated Public Relations campaign that will enable the organisation and its stakeholder groups to adapt successfully to one another. Qualifying learners will be able to manage the planning, implementation and evaluation of such Public Relations campaigns.

Diplomats will be equipped with skills to manage the relationships and perceptions of an organisation, by creating and implementing planned programmes of action that will benefit its various stakeholders. These public relations activities include special events, media liaison and strategy, audio-visual preparation, crisis and reputation management, Corporate Social Investment (CSI) and various communication research activities. Employment can be “in-house” within the organisation’s public relations department or at a consultancy with diverse clients ranging from celebrities, corporate and consumer organisation, to non-profit organisations and Government departments.